Lingerie Social Media Marketing: How 6IXTY8IGHT Scales Gen Z Brands in Asia | LABELESS
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Lingerie Social Media Marketing: How 6IXTY8IGHT Scales Gen Z Brands in Asia | LABELESS
11 October 2025
INDUSTRY
Fashion, Beauty
SCOPE OF WORK
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PROJECT DESCRIPTION
Our engagement spanned the creative spectrum, transforming 6IXTY8IGHT's playful ethos into Gen Z-resonant content across Asia's digital landscape.
1. Concept Development & Visualization for Social Media Marketing Content Creation
2. Photography & Video Direction: Directed shoots featuring diverse models optimized for Meta, TikTok virality, and XHS aesthetics.
3. Talent Casting & Location Scouting
4. Creative Direction & Production (shooting)
5. Post-Production: Enhanced assets with trend-savvy edits, driving engagement spikes and seamless online-to-store conversions.
Explore lingerie social media marketing mastery with 6IXTY8IGHT—Gen Z lingerie brands thriving via Asia fashion content creation and underwear brand O2O marketing. LABELESS delivers personalized strategies for cross-border growth on XHS, TikTok, and more.
Our journey with 6IXTY8IGHT began in a sunlit meeting room in the heart of HongKong, where the team articulated a profound commitment: to remain unwavering supporters of Gen Z and Millennials, crafting lingerie that champions their kinetic lifestyles. Picture the versatility—from supportive designs for high-octane workouts like Hyrox sessions to elegant silhouettes perfect for a spontaneous date night. They entrusted LABELESS with reshaping their online presence through innovative creative direction and content upgrades, all while preserving the brand's intrinsic identity. No sweeping rebrands here; instead, a subtle elevation that would resonate in the realm of underwear brand O2O marketing, bridging digital allure to the tactile experience of their hundreds of 6IXTY8IGHT stores scattered in Asia from Seoul's trendy districts to Indonesia's vibrant markets.
https://www.instagram.com/p/C0wCTQTMpCg/
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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance.
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